.Manly Bands is actually a direct-to-consumer homeowner of guys's rings. The firm introduced in 2016 after John Ruggiero, the co-founder with his better half Michelle, couldn't find a suited wedding band.This is actually Ruggiero's second appeal on the podcast. In April 2021, our company talked about the firm's starting, one-of-a-kind band products, and also much more. Ever since, Manly Bands has actually acquired its own maker. The making of rings coming from, claim, Jack Daniel's bourbon gun barrels or even Fender guitar strings develops engaging video recording, mentions Ruggiero, ideal for storytelling on social networking sites and in other places.The whole entire audio of our discussion is embedded below. The transcript is actually revised for size as well as clearness.Eric Bandholz: Give our team a rundown of what you carry out.John Ruggiero: My better half, Michelle, and also I began an on the internet ring firm called Manly Bands in 2016 to handle a concern of wedding celebration bands for males. Our company were merely gotten married to. I have large fingers as well as couldn't discover a band that I just liked that was not overpriced. My options were buying coming from a magazine or possessing something customized.I wound up purchasing from an internet site. The band arrived in a level mailer, without package or customer service. It was an unpleasant experience through today's ecommerce specifications.We obtained wed, moved to Florida, and also needed to have a job. We told ourselves, "We are actually each entrepreneurs. Why do not we develop our personal company?" Our company discussed the types of issues our team 'd viewed as well as how to handle all of them. My band expertise arised, as well as our experts opted to try to address it for other men.Our target when our team started was actually to spend rental payment. Our team assumed making a married couple thousand bucks a month from this will be actually excellent. Our company considered it a way of life organization, not high-growth. It was merely Michelle and also me in our garage making rings as well as delivering all of them out to customers. Our company had actually hit on one thing. Our notification resonated with potential customers.Michelle and I create an exceptional group. I generate tips, as well as she is actually the implementer. A considerable amount of our results mosts likely to her imaginative mind. She names the rings and also builds people. She links the rings to customers. Describing a ring solely as "eight-millimeter black" failed to suffice.Our team developed rings coming from distinct materials, like Jack Daniel's gun barrels or unique metallics. Your business took off. Since then, our team've expanded drastically. Our experts now have more than 55 folks in the Manly Bands family members. About one-half of those are actually band professionals that work in our lately acquired production outlet in Utah.Bandholz: When performed you obtain a supplier?Ruggiero: Concerning a year and a fifty percent earlier. Our team had been their customer for a long times, so we knew all of them effectively. A lot of their company was retail, which failed to rate of interest us-- mosting likely to mom-and-pop jewelers. They kept their wholesale consumers and brand name. Our company got a few of their possessions and also took over employees.Inducing a manufacturing staff has been just one of the best things our team've done. It's been actually incredible to walk out there certainly as well as see them make rings out of Fender guitar strings or even metal from an M1 Abrams container.Bandholz: Just how performs in-house manufacturing effect marketing?Ruggiero: It's been actually large. Taking an electronic camera to the opposite side of the workplace and recording the crew making use of turrets to reduce the metallic poles or even whiskey barrels in to rings makes for fabulous video clip. Our team possess our video camera workers out there continuously. Our company utilize that video footage on our social networking sites and in our adds and newsletters. Our company make an effort to ensure that due to the fact that many companies in the males's ring space do not create. They go down ship or even purchase from abroad and afterwards ship it out. Yet our team prefer it to last a life-time and be actually something people can easily take satisfaction in.We have actually had a considerable amount of excellence with our army heritage assortment, where our team resource special military components. Our team possess the M1 Garand rifle inventory, the lumber component, from War of the nations I. Seeing our crew placed that in the lathe as well as reduced an item out for a ring is actually intriguing.Our advertising and marketing for those rings discuss the past, the soldiers, where the weapon was actually made use of, and also things like that. My spouse and also I examined filmmaking in college. Our team use our skill-sets to teach and tell a story. As an example, I just recently acquired an email from a consumer that shared that his grandfather utilized to drive M1 tanks. The customer skilled one of those rings to his gramps, as well as they possessed pretty a psychological swap. It behaves to assist clients associate with their past as well as produce something significant.Bandholz: Where can folks buy a ring coming from you?Ruggiero: ManlyBands.com. We possess images on Instagram, too. I perform Twitter and LinkedIn.